Coventry University
MSc Digital Marketing
MSc Digital Marketing
Develop digital marketing strategy through digital channels, consumer insight, content and marketing performance.
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MSc
Indicative duration
Flexible duration
Study mode
Online learning
Intakes
Contact us to confirm
PROGRAMME OVERVIEW
A study path for your professional development
Develop digital marketing strategy through digital channels, consumer insight, content and marketing performance.
Digital channels and the customer journey
Data-informed marketing decisions
Strategy combined with practical tasks
CURRICULUM
Curriculum and skills
The core study areas below summarise existing programme information. Refer to the latest course documents for actual module titles and arrangements.
01Digital marketing strategy
Design channel combinations, customer journeys and value propositions around business goals.
02Consumer and data insights
Use data to understand customer behaviour and support marketing decisions.
03Content and social media
Plan content and social communication with attention to both brand and conversion.
04Marketing performance project
Develop a complete digital marketing plan around a real business problem.
WHO IT IS FOR
Who is it for?
Brand, marketing and growth professionals
Professionals responsible for digital channels
People planning a move into digital marketing
APPLICATION FLOW
Application process
Discuss your background and goals
Review the relevant information and documents against programme requirements and your circumstances.
Confirm the programme and route
Review the relevant information and documents against programme requirements and your circumstances.
Prepare application documents
Review the relevant information and documents against programme requirements and your circumstances.
Submit and plan the next steps
Review the relevant information and documents against programme requirements and your circumstances.
FREQUENTLY ASKED QUESTIONS
Frequently asked questions
Are the duration and study mode on this site final?
This site presents established information from existing programme materials. Specific courses, duration, intakes and study arrangements are subject to the latest admissions information and offer documents.
Am I eligible to apply?
Qualification, work experience and prior learning requirements vary by programme. After you enquire, we can assess an appropriate entry route in relation to your background.
Can I study while working?
These programmes primarily serve working professionals, with many offering online, distance or part-time study. You still need to set aside regular time for study and assignments.
Would you like to know more about MSc Digital Marketing？
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